The Inneres Salzkammergut Tourism Association is utilizing an AI-powered system for visitor analysis in Hallstatt. In collaboration with Swarm Analytics and the Bernard Group, a state-of-the-art camera system has been implemented. This system anonymously captures entries and exits in Hallstatt Lahn, where the majority of guests enter the World Heritage site of Hallstatt. The measurements are conducted continuously, allowing for accurate recording of visitor numbers.
One significant advantage of an AI-powered people counting system lies in its efficiency and accuracy. By employing artificial intelligence, large amounts of data can be analyzed and processed in real-time. This enables precise tracking of visitor flows, which is of immense value to the tourism association.
Michael Bredehorn, CEO at Swarm Analytics, stated, “We are delighted that our technology can support the popular tourism region of Dachstein Salzkammergut!”
The AI system utilizes automated and anonymized data processing. This means that the information is initially collected without capturing biometric data and subsequently evaluated without any personal identification, ensuring the consideration of data privacy and visitor confidentiality at all times. Furthermore, leveraging artificial intelligence facilitates efficient data processing without requiring manual intervention.
The permanent installation of the AI-powered camera system in Hallstatt provides an additional advantage. Through ongoing tracking of visitor numbers, the tourism association can identify patterns of visitor entries that are crucial for future planning and development of the area. This enables a quicker response to unexpected visitor influxes, for instance.
Moreover, the tourism association has discovered through the people counting system that the introduction of a ban on car access to Hallstatt has led to a roughly 50% decrease in traffic volume. This finding is significant for traffic management and the continued sustainable development of the region.
Stefan Schwarz, Managing Director at the Bernard Group, commented, “The data collected by the Bernard Mobility Analyzer provides a necessary foundation for future planning and implementation.”
Overall, the AI-powered people counting system enables the Inneres Salzkammergut Tourism Association to conduct effective and data-driven visitor monitoring. By accurately tracking visitor numbers and automating data processing, informed decisions can be made to optimally support the municipality of Hallstatt in visitor management measures while continuously enhancing the visitor experience.
Mag. (FH) Christian Schirlbauer, Managing Director of the Dachstein Salzkammergut Holiday Region, added, “As a tourism association, we leverage the latest ‘Made in Austria’ technologies to gather data and subsequently make fact-based decisions for the future and visitor management in our holiday region.”
Visit the website of the tourism region for more information.
